Selling a house in today's challenging real estate market requires more than just a sign in the yard and an ad in a magazine or periodical. I use a broad-based marketing approach designed to expose your home to the maximum number of brokers and qualified buyers.

My goal is the same as yours - to attain the best price and terms for your home in the shortest amount of time and with the least inconvenience to you.

Dee Dee's Marketing Plan

1. Preparing Your Home: I will guide you as to what you should do prior to placing your home on the market. I'll advise you on "staging" your home for showing so it will help sell itself.

2. Multiple Listing Service: I will place your property in the "MLS" computer making it available to over 10,000 agents in the Phoenix area and on my internet website which exposes you property to millions.

3. Lock Box: The Supra electronic lock box provides state of the art security while ensuring it is accessible to agents. Statistics show that using a lock box increases the number of buyer showings by 40%.

4. Color Brochure: I will create a quality color photo brochure to emphasize all of the important amenities of your home to potential buyers. the idea is to make the best possible impression and to provide information so, after looking at dozens of homes, you home will stand out in the buyer's mind.

5. Brochure Box: I will place a brochure box on the sign post in font of your home. This allows the "drive-by" buyer to get information on your home which may excite them to call for a showing.

6. Flyer Delivery Service: I will employ a professional messenger service to deliver your brochure to all local agents.

7. Broker Open House: soon after your home is listed, I will hold it open for all agents who are actively working the area.

8. Broker Meetings: I will personally brief hundreds of brokers and agents on the key features of your property at local broker meetings.

9. Target Marketing: I mail information on new listings to selected neighborhoods. Typically, move-up buyers purchase a home which costs 50% more than their current home. I will target information on you home to specific areas where qualified buyers are likely to reside.

10. Open House: As appropriate, your house will be held open to entice prospective buyers.

11. Status Reports: I will give you regular written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback on showings, and changes in market conditions that may affect the sale of your home.

And finally...I will notify you when your home has closed escrow, the title has recorded, and when your funds will be available to you.

Thank you for hiring me to market your home!